For all of those out there on the internet or in the internet marketing industry, this has a guru title. Sorry. Let's get to the point, shall we? While doing my weekly curation for a blog post for Vertical Measures, there tends to be that redundant article about being a guru. More specifically in the realm of social media. Even more annoying Google+. There are many in the internet marketing industry that write these heavily publicized articles on Search Engine Land or Social Media Examiner about what and how do things on Google+. Guess what? Despite claims to be the best person versed in all things Google+, you visit their profile, and they barely have anybody circled; let alone shared anything with people have followed (circled) them. Despite writing articles with claims that they have chosen Google+ has the one social network to help them in their SEO efforts or increase their brand reach, they obviously don't really know what they are talking about. Internet marketing, and the web in general is changing rapidly, so to self proclaim you are one of the many social media "gurus" out there is ignorant. The better title would be social media adopter. For instance, the people who joined Google+ over a couple of years ago when Google made the platform public. Along with those in the Beta stages claimed to be "early adopters" excluding the words social media gurus.
Plea: Dearest Internet Marketing Industry Folk, Please refrain from calling yourselves social media "gurus". Also, when you have an article posted on a well known industry publication, at least make your profile look like you actually know what you are talking about. It's just bad form. Thank you!